In this episode, Jared Judge takes us on his journey to his first wedding expo in Colorado, sharing valuable insights and strategies for musicians looking to make the most of these events. He emphasizes the importance of being able to perform live at your booth, likening it to caterers offering food samples. Jared explains how this live performance is crucial in capturing the attention of potential clients and standing out among other exhibitors. He also discusses his systematic approach to capturing visitor information, utilizing a QR code for a free PDF giveaway, and the importance of direct response marketing techniques. Additionally, Jared shares his experience in negotiating expo costs and his plans for networking with other vendors, especially during the quieter hours of the expo. This episode is packed with practical tips and personal experiences, making it a must-listen for any musician looking to expand their reach through wedding expos.