The Gigging Musician Podcast

Pleasure And Pain In Your Marketing

May 26, 2021 Jared Judge
The Gigging Musician Podcast
Pleasure And Pain In Your Marketing
Chapters
The Gigging Musician Podcast
Pleasure And Pain In Your Marketing
May 26, 2021
Jared Judge

In this episode, Jared shares the lessons he learned about using the concepts of pleasure and pain in marketing, and why every single decision to book you to play music in ANY scenario is made to either move someone away from pain, or towards pleasure.

Show Notes Transcript

In this episode, Jared shares the lessons he learned about using the concepts of pleasure and pain in marketing, and why every single decision to book you to play music in ANY scenario is made to either move someone away from pain, or towards pleasure.

Hey gigging musicians, it's Jared. And today I wanted to chat about music marketing. And specifically, I wanted to get into the mindset of people who buy from you. So I'm talking about people who book you for their live events. Or, you know, it could even be people who want to listen to your music, or could even be people who buy your merch or albums. That kind of thing also applies outside of music, too. But that's beyond the scope of this podcast, let's dive right in. So when thinking about why people buy stuff, there are a couple like we can categorize motivations into two distinct categories. And we can use those distinct categories to help craft our marketing messages. Because as musicians, we're not just the technicians who lay down our beats and play music, and hope that people come we actually have to make sure that people are buying what we're selling. And so part of that is just simply the music does speak for itself. But for the most part, we have to be active marketers, we have to be the ones who are telling people about what we do spreading the word. Because if we don't, then nobody else will, we have to put in place the systems that get the word out there about how awesome Our group is, and how much of a fit it would be for your, your private event. So let's talk about those two categories that motivations typically fall into. And I got this from a marketer, by the name of Russell Brunson, he influences a lot of what I do as a marketer, and as a musician. He's not a musician himself, as far as I know. But the two categories of motivations that he basically says that, you know, all humans are driven by is either moving towards pleasure, or away from pain. So we've got moving towards pleasure people, which, you know, when when you're thinking about achieving a high level of something, you know, most musicians like when we're playing with our band, or practicing in the practice room, we are moving towards pleasure, we're moving towards a high level of achievement, we've got dreams, and we set our sights high. And we want to play these amazing gigs at things, we want to move towards the pleasure of having new gig opportunities. But on the flip side, there's also the motivation of moving away from pain. And we all are motivated by this to you know, just in different amounts and different criteria. But moving away from pain for us would be like, could sometimes be literal pain, like, when I'm playing my instrument, my hand cramps up or, you know, I've got arthritis now, and I can't play the way that I used to. And I would just love to have that relief. Pain can also be financial, like, you know, as a musician, we could be in debt, or you know, we just don't want to be broke anymore, that's moving away from pain. So the way that this works for getting people to book us for live events is we have to think about what kind of messages will resonate with the people who are trying to book us, if it's, for example, a wedding, you know, if you think about a wedding, weddings typically be sources of pleasure, joy, you know, we want to have the perfect wedding. You know, people when they're booking their wedding, they're trying to move towards pleasure. And so that does impact the messaging that we we speak to them. Another thing like if we're playing in the bar circuit, you know, what is the goal of a bar manager, when they're hiring a band, a bar manager has one responsibility. All other things stem from this responsibility. Their goal is to make the bar money. They do that in many ways, you know, hiring the right staff, making sure that their alcohol is stocked, and all even hiring musicians. But when they're hiring musicians, that can be either moving towards pleasure, like we want to bring your following, we want you to fill our seats so that we make a lot of money, selling alcohol and food tonight, that would be a moving towards pleasure thing. But it also could, could theoretically be like, hey, this bar is in debt, and we need your your music to help us get us out of that debt. But for the most part, it's moving towards pleasure. So the next time that you're putting out a Facebook post, or you're writing the copy for your website, think about the motivations behind your audience. Are they moving towards pleasure? or away from pain? And how can you relate to that and identify that call that out specifically in what you're writing and the photos and videos and audio that you're putting out there? And how can you leverage that to help people help you help your message resonate with people who are in the market for what you're selling? So think about that. I hope that gave you some ideas as to music marketing. We'll keep diving into that kind of thing because this is honestly one of the most important things that they don't teach you in music lessons. How do I market and get the word out there about The amazing music that we put out and I know that every single person listening to this podcast, I know that you're good enough I know that you put out amazing music. I would love to listen to some of it so please feel free to drop me a line send me an email Jared@BookLive.com join our Facebook group of Gigging Musicians just go on Facebook in the top right corner search for the group Gigging Musicians, you'll find us right there. And we are still putting on that masterclass for how to be one of the top gigging acts in your city how to move towards the pleasure of being one of the top gigging acts in your city while avoiding the pain of having to build a following that is that book live pro.com slash masterclass. Check those things out and I will catch you on the next gigging musicians podcast. Have a good one!